While this may seem an easy task, it is not. When you type in web designer in the search engine, you will receive thousands of listings. There are people all over the world vying for your business. You want one from Central California who understands the area and your needs.

Finding one local is very important. First, you will meet face to face. This way you can truly communicate what you need. They will bring or send you a questionnaire. This is actually very important. It will address what you really want to achieve with your website. Otherwise, your site is just a bookmark giving your address and phone number.

They will sit down with you and explain what they will do and why. Truly, you will save money by answering their questions. If the website does not achieve your goals, it is a waste of money.

The good news is I now serve Visalia, CA . I have been visiting Visalia on the daily, due to several local clients there, so it makes total sense to help the people and companies in Visalia who need an affordable freelance web designer.

You know that word of mouth is the best advertising. Well, in this age for the younger crowd Google and other review sites are the word of mouth. What they expect is to see a review and click on a website. If you do not have a site, they will skip you.

Visalia is a community. People know each other and have lived here for generations. They know all the good places to eat, shop and relax. Now there are people moving to Visalia all the time. They know nothing about the area.

They pull out their phones and look up what is near. If you do not have a website, they will never find you. So your site will be the first or second impression they get. If they find a clunky Web Page they will probably not visit. It has to be mobile friendly.

You can get only two of the three. You can go online, create a fast and free website easily. The only problem is it will lack in professional quality. It will miss most of the SEO (Search Engine Optimization).

So what? Well, it is so important that Google has a lot of rules to govern how it is done. If you do not cooperate with them the search engine will penalize you so hard no one ever will find your page. While template Web Design makes it easier to set your page up, it has its own problems.

• Your Website will not be unique

Your website will look like many others. This is a cheap way to make a site but it will not stand out. Custom sites rank better on search engines.

• It is not flexible

While you may change the colors and location of the parts. You may be limited to the size of images or length of articles. They may not appear how you want when visited.

• Difficult to customize

Most templates are static pages. This means if you want to add a calendar or database the back end cannot host it. You then have to hire someone to customize the template. This may not be as easy as you think.

• SEO

Most templates of web designs help you set up some very basic SEO. They will never take the place of a human. SEO is a complex process, from making back-links to making sure that the search engines properly find your information. No machine will ever be able to match a human.

• It is not designed to attract and convert customers

There is a lot of design consideration on how to get people to stay on your page and then take action such as calling or filling out a form. This is called a website conversion.
 

What is AIDA?

• Attract 

This is the basis or SEO and good web design. If they can not find you, they will never visit your website. The importance of getting to page one of Google cannot be overemphasized. Ninety-plus percentage of people searching for something never leave page one. The greatest chunk of that goes to the first 3 spots.

• Interest

This is your web pages primary job. Give information that your prospective customer wants. If they cannot find answers they will leave. You have all of 5 seconds to get their interest. You do not want to overwhelm them. Quality of your text message is important.

• Desire

Having good content that they want to read is central to getting their desire. They need to want to get your product or get an appointment. You may want them to call you or sign up for your email newsletter. Whatever it is you want them to do takes planning on your part.

• Action

Now is the time for them to do something. You need to guide them to perform the action. Limit their choices. Too many choices cause them to do nothing. Reward them for taking action. Thank them.

Any company that tells you they can take you right up to page 1 quickly is lying. The competition for page one is fierce. It helps if you are local to your customer. It is vital that your web page is mobile friendly. All these things are used by the search engines to see who gets to page one.

Properly designing a web page takes time. Building all the back-links required to get to the top takes time. There will be all sort of people telling you they can get some big number of links for cheap. These will almost always be bad for your site rank in the long run.

Ashmith is one of the most experienced web design experts in Central California. 10+ Years of experience in SEO and Online Advertising. I can get your website to Page 1.