This is a small post, I don't feel like writing, its 1:36 at night and my creative brain is on right now.

Adaptive SEO is routine SEO tasks which need to be performed on an money maker page in order to stay right at the top of search results. Adapt to new SEO technology.

Even 1 second delay can cause bounce rate to jump 20%.

According to Instapage.

Take care of individual page performance in 2018, Google has updated all of its free SEO tools in last quarter in 2017, so make sure page performance works in your favor.

Here are 4 free tools Google has given us for keeping up with everyday page performance.

• Make The Web Faster - Speed of load times needs to be taken care of.
• Optimize - Google's A/B testing tool.
• AMP - Google backed project. Should You AMP Your Site? this dude/agency gave a good explanation.
• Lynx - this text browser is endorsed by Google's search team. I am not sure if the this team have updated the browser.