If you google for any keyword these days, what makes a page rank #1 vs #5, well they might be plenty of reasons but one that is key part is behavior.
We cannot determine this because this information is privately held from us via browser data on desktop and mobile.
Sure you can get eye-tracking software and heat maps to monitor page behavior but that is certainly not enough.
The main reason being, a human is not monitoring and changing the search results, a machine is doing it with private behavioral data and determining rankings.
You don't know what that data is because it is hidden from you.
You can take a wild guess but user behavior is key to ranking in position #1 or position #10 in the search result.
What Behavior are they communicating without your knowledge?
I did some research and found this privacy whitepaper directly from Google Chrome, which updates on a regular basis.
They are tracking 40+ pieces of data each time you visit your page either by clicking on a search result or direct visit. Out of which my speculation is these ones are important for the algorithm for search behavior:
- Omnibox (data which you enter)
- New Tab Page
- Touch to Search
- Geolocation
- Speech to text
- Continue where you left off
- Incognito and Guest mode
- Physical support
- Data sent by Android
Behavioral factors for SEO purposes:
(written in plain English)
Basically they are tracking:
- How long do people stay on the page?
- Do they close it immediately after visiting?
- Do they browse deeper into a website?
- What preference of sequence actions do people take on a page?
- Do they go back and redo their search? (Btw, this determines the bounce rate of a page. Which is BS in my personal opinion!)
- Are you from the same local area?
- Did you do use a general search term?