If you google for any keyword these days, what makes a page rank #1 vs #5, well they might be plenty of reasons but one that is key part is behavior.
![behavioral seo behavioral seo](http://custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_9000,w_1200,f_auto,q_auto/1965307/538763_748330.jpg)
We cannot determine this because this information is privately held from us via browser data on desktop and mobile.
Sure you can get eye-tracking software and heat maps to monitor page behavior but that is certainly not enough.
The main reason being, a human is not monitoring and changing the search results, a machine is doing it with private behavioral data and determining rankings.
You don't know what that data is because it is hidden from you.
You can take a wild guess but user behavior is key to ranking in position #1 or position #10 in the search result.
What Behavior are they communicating without your knowledge?
I did some research and found this privacy whitepaper directly from Google Chrome, which updates on a regular basis.
They are tracking 40+ pieces of data each time you visit your page either by clicking on a search result or direct visit. Out of which my speculation is these ones are important for the algorithm for search behavior:
- Omnibox (data which you enter)
- New Tab Page
- Touch to Search
- Geolocation
- Speech to text
- Continue where you left off
- Incognito and Guest mode
- Physical support
- Data sent by Android
Behavioral factors for SEO purposes:
(written in plain English)
Basically they are tracking:
- How long do people stay on the page?
- Do they close it immediately after visiting?
- Do they browse deeper into a website?
- What preference of sequence actions do people take on a page?
- Do they go back and redo their search? (Btw, this determines the bounce rate of a page. Which is BS in my personal opinion!)
- Are you from the same local area?
- Did you do use a general search term?