Marketing Fresno
What kind of marketing or advertising I can help you with?
Fresno county is the the only growing market in all of California.
According to a study released in 2018[1], Lending Tree, an online lending exchange company, Fresno ranked ninth, amongst the best cities in the US to start a new small business.
As per U.S. Census Bureau’s 2019 American Community Survey and Annual Business Survey[2], Hawaii and California are home to the most minority-owned startup businesses. And amazingly, Fresno has the 5th highest percentage (38.02%) of minority-owned startups, amongst the midsized metropolitan areas in the US, according to a report published in 2020[3], from Self Financial, a financial technology company.
Restaurants, ice cream shops, hair and nail salons, pharmacies, gift shops, grocery stores are few examples of businesses flooding Fresno city’s market and cater to a larger number of populations.
Now, with thousands of small businesses flourishing in Fresno city and millions of dollars sweeping in by the City of Fresno, it’s time for small business owners to scale up themselves and portray themselves as strong marketers in front of their customers.
There are few marketing strategies that would work best for Fresno business owners:
A strong website gives you a strong market presence. The website should be focused on the target audience and local users. A mobile friendly website would be an added advantage as more traffic comes from smartphones and other mobile devices than ever before. Optimizing your website with appropriate keywords could boost your business overnight.
Social media can be a great tool to market your products, advertise photos and address concerns of your audience in a more human way.
Depending on your customer needs, you can consider using following platforms:
Facebook: Post pictures, updates and success stories
Twitter: share news and attend customer queries.
YouTube: post branded video content
Instagram: High resolution photos and encourage people to follow you.
Pinterest: Focus on spreading infographics
Local directories such as Google Business Profile, Waze and Yelp can help you list and claim your business. It’s an easy way to let your customers know your business hours or updated holiday hours. This drives more local traffic to your business as you appear more in local searches.
Business owners should encourage their satisfied and repeated customers to leave a positive review for them on Google Reviews, Facebook or Yelp, this would in turn help other customers in making a wise decision about your services/product.
Do incentivize your loyal customers with discounts or promotions.
Also, it is equally important to respond with honesty to people who write good or bad reviews. Else, users feel turned off by the fact that they are not considered.
Use email gathering techniques to create your own database for likely users. Bulk email marketing is an effective low cost marketing tool, where you can easily reach more than thousand users in one click. The easiest technique to gather emails is to create a sign-up sheet in your store, or register at any booth or local events. You can also send drip campaigns to your customers, like discounts for signing up and then send regular newsletters with product updates and seasonal discounts.
Paid advertisements can be posted on Google, Facebook and other digital platforms to target local users. Apart from these, paid advertisements in local newspapers, radio, yellow pages, and local sponsorship events are also helpful.
You will be happy to know that I am certified in Google Search Ads and Shopping Campaigns Ads. Most marketing agencies in Fresno are not certified, be sure to make an informed choice.
Apart from these digital marketing strategies, business owners should involve with their community members by sponsoring local sports events, school events, mass mail marketing (sending flyers to targeted households through postal service) and tying up with local chambers of commerce.
Copyright © 2022 Ashmith Singh. All Rights Reserved.
Made with ❤ in Fresno, CA
Ashmith.com Terms of Service 1. Terms By accessing the website at https://www.ashmith.com, you are agreeing to be bound by these terms of service, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. The materials contained in this website are protected by applicable copyright and trademark law. 2. Use License Permission is granted to temporarily download one copy of the materials (information or software) on Ashmith.com's website for personal, non-commercial transitory viewing only. This is the grant of a license, not a transfer of title, and under this license you may not: modify or copy the materials; use the materials for any commercial purpose, or for any public display (commercial or non-commercial); attempt to decompile or reverse engineer any software contained on Ashmith.com's website; remove any copyright or other proprietary notations from the materials; or transfer the materials to another person or "mirror" the materials on any other server. This license shall automatically terminate if you violate any of these restrictions and may be terminated by Ashmith.com at any time. Upon terminating your viewing of these materials or upon the termination of this license, you must destroy any downloaded materials in your possession whether in electronic or printed format. 3. Disclaimer The materials on Ashmith.com's website are provided on an 'as is' basis. Ashmith.com makes no warranties, expressed or implied, and hereby disclaims and negates all other warranties including, without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights. Further, Ashmith.com does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on its website or otherwise relating to such materials or on any sites linked to this site. 4. Limitations In no event shall Ashmith.com or its suppliers be liable for any damages (including, without limitation, damages for loss of data or profit, or due to business interruption) arising out of the use or inability to use the materials on Ashmith.com's website, even if Ashmith.com or a Ashmith.com authorized representative has been notified orally or in writing of the possibility of such damage. Because some jurisdictions do not allow limitations on implied warranties, or limitations of liability for consequential or incidental damages, these limitations may not apply to you. 5. Accuracy of materials The materials appearing on Ashmith.com website could include technical, typographical, or photographic errors. Ashmith.com does not warrant that any of the materials on its website are accurate, complete or current. Ashmith.com may make changes to the materials contained on its website at any time without notice. However Ashmith.com does not make any commitment to update the materials. 6. Links Ashmith.com has not reviewed all of the sites linked to its website and is not responsible for the contents of any such linked site. The inclusion of any link does not imply endorsement by Ashmith.com of the site. Use of any such linked website is at the user's own risk. 7. Modifications Ashmith.com may revise these terms of service for its website at any time without notice. By using this website you are agreeing to be bound by the then current version of these terms of service. 8. Governing Law These terms and conditions are governed by and construed in accordance with the laws of California and you irrevocably submit to the exclusive jurisdiction of the courts in that State or location.
Ashmith.com Privacy Policy Any questions? Call (559) 500-1302 This policy explains what information I collect when you use Ashmith.com website, services, mobile applications, products, and content (“Services”). It also has information about how I store, use, transfer, and delete that information. My aim is not just to comply with privacy law. It’s to earn your trust. Information I Collect and How I Use It Ashmith doesn’t make alot of money from ads. So I may collect some data in order to advertise to you. The tracking I do at Ashmith.com is to make our product work as well as possible. In order to give you the best possible experience using Ashmith.com, I collect information from your interactions with our network. Some of this information, you actively tell us (such as your email address, which I use to track your account or communicate with you). Other information, I collect based on actions you take while using Ashmith.com, such as what pages you access and your interactions with our product features. This information includes records of those interactions, your Internet Protocol address, information about your device (such as device or browser type), and referral information. When you create your Ashmith.com account, and authenticate with a third-party service (like Twitter, Facebook or Google) I may collect, store, and periodically update information associated with that third-party account, such as your lists of friends or followers. I will never publish through your third-party account without your permission. Information Disclosure Your data is always private unless you choose to share with others or publish to the community platform. Ashmith won’t transfer information about you to third parties for the purpose of providing or facilitating third-party advertising to you. We won’t sell information about you. If I am going to share your information in response to legal process, I’ll give you notice so you can challenge it (for example by seeking court intervention), unless we’re prohibited by law or believe doing so may endanger others. I will object to requests for information about users of my services that I believe are improper. Data storage Ashmith uses third-party vendors and hosting partners, such as GoDaddy, Cloudways, Dropbox for hardware, software, networking, storage, and related technology I need to run Ashmith.com. By using Ashmith's Services, you authorize Ashmith.com to transfer, store, and use your information in the United States and any other country where I operate. Tracking and Cookies I use browser cookies and similar technologies to recognize you when you return to my website. I use them in various ways, for example to remarket to you, remember my preferences (such as default language), evaluate email effectiveness, personalize content and marketing effectiveness. Some third-party services that we use to provide the Ashmith.com Service, such as Google Analytics, may place their own cookies in your browser. This Privacy Policy covers use of cookies by Ashmith.com only and not the use of cookies by third parties. Data security We use encryption (HTTPS/TLS) to protect data transmitted to and from my site. However, no data transmission over the Internet is 100% secure, so I can’t guarantee security. You use my website at your own risk, and you’re responsible for taking reasonable measures to secure your account. Data security If I am ever involved in a merger, acquisition, bankruptcy, reorganization or sale of assets such that your information would be transferred or become subject to a different privacy policy, I’ll notify you in advance so you can opt out of any such new policy by deleting your account before transfer. Email from Ashmith.com Sometimes I’ll send you emails about your account, service changes or new policies. You can’t opt out of this type of “transactional” email (unless you delete your account). But, you can opt out of non-administrative emails such as digests, newsletters, and activity notifications through email's unsubscribe button. When you interact with an email sent from Ashmith.com (such as opening an email or clicking on a particular link in an email), I may receive information about that interaction. I won’t email you to ask for your password or other account information. If you receive such an email, please send it to us so I can investigate. Changes to this Policy Ashmith.com may periodically update this Policy. I’ll notify you about significant changes to it. Get in touch If you have any questions, contact me at: (559) 500-1302