If you're one of my advanced SEO customers, I apply schema markup to your web pages. This helps search engine algorithm read your web page and index your content directly inside search engines. As a result your website will be considered authoritative and have high chances of getting an answer directly indexed inside search engines.
What is Schema Markup?
In the picture above, you can see the recipes directly inside the search page because that website used recipe schema on its website, the search algorithm picked it up.
In a nutshell, Schema markup is a language label assigned to certain data sources inside a webpage. For example, you can search for "food restaurants in New York" and see the Google Maps website that shows you the location of those food restaurants in Google Maps. The label is "New York" and so on. Each time you click on one of those search results, a new set of labels is generated and appended to the Google data source.
A very important aspect about this metadata is that it provides a way of organizing and searching large amounts of data that used to be stored in a relational database or other such tool. By using this Schema tool, you can now access information from any data source - even if that data source happens to be stored internally by Google (in fact, some of Google's Big Data projects actually use internally the Google Schemas concept). That's because Google has assigned each data source a unique identity. Thus, each time you click on one of those "food restaurants in New York" links, you're actually accessing a piece of information stored within Google's internal data pool which the algorithm picks from when a search is performed.
Each time you are on one of those websites, the information about that particular data source is automatically assigned to you - usually through a cookie. However, the Google Schema system can also be configured per website. So, while you're visiting a site, you can type in whatever you want to search for and Google will generate a number of different labels based on the data you've supplied for that website. So, for instance, you can find "food restaurants in New York" and then simply click on "ouston" or "California." Google will then generate a label for that data source in Texas or California, depending on your choice.
The most commonly asked question about what is Google Schema? Is not just "what is Google Schema?" But "How do I use it?" Believe it or not, you can use it! Basically, microdata is just strings of very small text information that Google has deemed to be appropriate enough to show on a website. In other words, everything from the website description to the menu bar can be categorized into a very small number of microdata entities.
Google Microdata classification schemes are used by many webmasters to help manage content, page titles, meta tags, and other important website components. Because Microdata is very small in its actual size, many programs can efficiently and quickly process this data. In fact, some webmaster tools are designed specifically so that they can access this information in real time. What this means for a website owner is that you can look at a website's information in a glance - not just a second or two. This information can be critical when it comes to making important decisions about your website.
The question of what is Google Schema? becomes more important the more you want to know how your website is being optimized. For instance, do you want to know which keywords are working to drive traffic to your site? Do you want to know what kinds of anchor text are working best to interest your readers in buying products and/or services on your website?
There are several uses to which a person can turn to when they want to learn what is Google Schema? One popular way to use this information is to find out what keyword combinations are bringing in the most traffic for your particular niche. Then, you can optimize your website or blog pages to make sure that these customers keep coming back for more. You can also use micro-data to help determine the best way to structure your current web pages.
Microdata can be one of the most useful forms of information available. However, the problem with most web pages is that they have too much information for people to actually read, much less understand. When you optimize a web page, you should keep things short and simple. If you take the time to learn what is Google Schema, you will be able to understand what it means and put this knowledge to work for your business.